VACANCY – SUBLIME GIFTS GHANA

JOB DESCRIPTION FOR DIGITAL MARKETING OFFICER

Job title: Digital Marketing Officer

Reporting to: General Manager

Salary scale: Negotiable

Term: 3 months (starting 1^st September 2022)

Part time/flexi-working: 18 hours a week

Sublime Gifts Ghana is a Christian e-commerce site dedicated to displaying the joy and hope of Jesus Christ through beautifully designed, unique and inspirational Christian cards and gifts. It is borne out of a two-fold desire to share the life and hope of God’s Word through gift-giving, and to bring something unique and fresh to the Christian gift market. So, from cards, to cushions, to mugs, to framed artwork and more, all Sublime Gifts Ghana products either have a Bible scripture/passage, a word of inspiration or word of encouragement on them.

The target audience for Sublime Gifts Ghana is the Christian Community of all ages and backgrounds, churches and denominations.

Overall Purpose of this role:

The aim of this role is to plan, develop and implement all aspects Sublime Gifts Ghana’s digital marketing strategy to reach more people, increase customer purchases, and build stronger relationships with our clients. You will report to the General Manager.

Key responsibilities and tasks include:

• Website: Managing our Content Management System (CMS); ensuring content is up to date; ensuring user journey is clear and performance of content is measured against clear key performance indicators (KPI’s).
• Content: creating engaging content for a variety of audiences that is consistent with Sublime Gifts Ghana’s brand guidelines. Keeping up to date and informed about all Sublime Gifts Ghana products.
• Social Media: Planning and coordinating a schedule of activity across Facebook, Instagram and WhatsApp (and other platforms) to expand our social media audience base.
• Advertising: social media advertising, creating campaigns, regularly reviewing and amending keywords and ads to optimise performance. Maintaining our presence on social media platforms.
• Reporting: Monitor, report and analyse results to improve performance, using tools such as Google analytics and others, so that amendments and improvements can be made where appropriate.
• Designing: Be proficient in design software such as Canva, Adobe XD etc
• Other: Keeping up to date with the latest trends and best practices in online marketing and measurement.

Our requirements for Instagram, Facebook and WhatsApp include:

Instagram and Facebook

1. Building and maintaining Sublime Gifts Ghana’s brand presence on Instagram and Facebook 
2. Have an active profile on Instagram and Facebook
3. Creating relevant, engaging and eye-catching content for Sublime Gifts Ghana products
4. Creating adverts and campaigns for Sublime Gifts Ghana products
5. Post content several times a day (excluding Sundays) in the stories and the main feed
6. Engage with comments posted
7. Follow relevant and related pages
8. Like and comment on other related pages

WhatsApp:

• Create a catalogue of Sublime Gifts Ghana products
• Share posts on Sublime Gifts Ghana’s Whatsapp status
• Engage with customer queries and orders
• Monitor orders and relay the information to the production team

This role requires content promoting and advertising each day (Mondays – Saturdays, excluding Sundays).